The Iconic Pillsbury Mascot Is Getting a Larger-Than-Life Transformation to Celebrate the Crescent Rolls, Biscuits and Cinnamon Rolls That Now Bake Up Bigger He’s soft, he’s sweet and now... he’s ...

The beloved mascot celebrates this milestone birthday with a rare look inside his cozy world through an augmented reality experience, complete with limited-edition Pillsbury collectibles The ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pillsbury is celebrating the 60th anniversary of its ...

Former employees say the Doughboy was made before General Mills' origin story, which dates it at 1965. The sketched figure bears the brand mascot's familiar hat and scarf. Owners of the abandoned ...

One of the most recognizable and beloved marketing images may have gotten its start in Springfield. Chris Richmond, the founder and president/treasurer of Moving Pillsbury Forward, thinks he has ...

The October 17 episode of On Brand With Jimmy Fallon gave the eight remaining competitors their coziest challenge yet: creating an activation around the legendary Pillsbury Doughboy. Doug Martin, ...

For years, Pillsbury has been the go-to brand for all our baking and cooking needs. From ready-to-bake cookie dough to crescent rolls, buttermilk biscuits, cinnamon rolls, and more, Pillsbury has been ...

J.M. Smucker is offloading the Pillsbury Doughboy and other baking brands. The company -- known for products like Smucker's jam, Jif peanut butter and Folgers coffee -- announced Monday that it would ...

Pillsbury's Facebook page is usually a place where people comment on recipes and their favorite foods. But lately it's been buzzing with angst, amid claims flying that the Doughboy did a smack-down of ...

If your holiday dreams smell like freshly baked cookies, you’re in luck. Club Wyndham and Pillsbury have whipped up the sweetest stay of the season, literally. The new Pillsbury Let It Dough Suite at ...

It’s not every day that a world class athlete gets compared to the Pillsbury Doughboy, but Keyshawn Johnson did just that with Luka Dončić. LeBron James is approaching 40,000 career points with no end ...