Pop-Tarts is launching a new line of toaster pastries.

LOUISVILLE, Ky. -- Shortly after Iowa State's win in the 2024 Pop-Tarts Bowl, Cyclones receiver Jaylin Noel, in a celebratory mood, went to grab the game's trophy to lug it home. But this trophy is ...

When the 2024 Pop-Tarts Bowl culminated, a mascot dressed as the tasty breakfast treat descended into an 11-foot-tall toaster, complete with fireworks and the winning college football team cheering ...

Georgia Tech or BYU? Team Sprinkles or Team Swirls? Two questions that we will get definitive answers to in four days, when ABC and Pop-Tarts unleash the 2025 Pop-Tarts Bowl. By the time the whistle ...

The Pop-Tarts Bowl marketing team is bringing a taste of superhero excitement to college football. In a bold move, the toaster pastry brand is recreating teasers from the upcoming Avengers: Doomsday ...

Serving as Television Editor since 2018, Ray began five years earlier as a contributing writer/photographer before being brought onto the core BC team in 2017.

Three boxes of Pop-Tarts behind three Pop-Tarts on a wood board - Hunter Miele / Static Media If there's one food trend that defines snacking in the 2020s, it's the protein craze. The modern health ...

The Kansas State Wildcats devoured the toaster pastries after their victory David Rosenblum/Icon Sportswire via Getty The Kansas State Wildcats’ win over the North Carolina State Wolfpack was made a ...