The 2010 SEMA Show will mark the debut of the all-new Toyota Prius PLUS Performance Package, a new hybrid performance line by Toyota Racing Development (TRD). Developed to meet the evolving demands of ...

Sure, you want to save the environment (or a few bucks on gas), so you go out and buy a Toyota Prius. Starting that day, you’ll been missing a bit of sport in your life. Toyota wants to help you out.

Toyota launched the 4th generation Prius hybrid in 2016, followed shortly by the Prius PHV/Prime. However, there's one popular non-liftback model that's missing. Our spies stationed around the ...

So, you’re attending the SEMA show... in person or online. If you had to make a list of one of the least expected vehicles to show up with a set of modifications, the Toyota Prius would probable claim ...

We’ve always had a soft spot for the Toyota Prius at Consumer Reports. This hybrid model has never been flashy or sporty, but ...

What would be your ultimate Toyota Prius hybrid? Maybe a convertible version? One that brings fond memories of bygone performance to middle-aged friends and neighbors? An Ohio man is now in the ...

After spending four days and covering 440 miles with a new Toyota Prius, we can say that in our first real-world testing, the car delivers on its 50-mpg promise. We got daily readings of 50 to 54 ...

There is no doubt that the Toyota Prius is the heavy favorite at TAS 2010. Literally every single booth has one and it’s hard to take 20 steps without spotting another tuned Prius. Toyota had their ...

We’ve always had a soft spot for the Toyota Prius at Consumer Reports. This hybrid model has never been flashy or sporty, but for the past two decades each generation came with two promises: Practical ...