CHICAGO (FOX 32 News) - There is a new silly rabbit hopping on the box of Trix Cereal. Meet Cinnabun - he's the winner of the "Real Trix Rabbit" contest. And now, Cinnabon will be featured on ...

Silly Rabbit, Trix is for... real rabbits! At least it is now. After what must have been a delightfully exhausting search, makers of the popular General Mills cereal brand announced their new mascot ...

General Mills has rebranded its Trix cereal boxes with a real rabbit to promote its push to removal of artificial flavors and colors from its cereals. A rabbit named Cinnabun was chosen from a pool of ...

A 2-year-old Holland Lop rabbit from Houston landed on a cereal box this week. The bunny, named Cinnabun, was chosen from more than 7,500 entrants to replace the cartoon Trix Rabbit on the popular ...

General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...

MINNEAPOLIS, Oct. 20, 2015 /PRNewswire/ — In celebration of General Mills' commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling ...