An ad from Coty-owned makeup brand Rimmel that starred actress Cara Delevingne was banned by the UK's Advertising Standards Authority (ASA) for exaggerating the effect of the product. The advert ...

Rimmel London has been making strides lately, from enlisting 17-year-old British YouTube star Lewys Ball as a spokesperson (and continuing the trend of makeup companies supporting beauty boys and ...

Cara Delevingne's first campaign for Rimmel London has been pulled after a watchdog group alleged it was intentionally misleading. The Advertising Standards Authority (ASA) in Britain acted on a ...

The campaign was promoting the beauty brand's new mascara. By THR Staff A Rimmel London campaign starring Cara Delevingne has been pulled by the U.K.’s Advertising Standards Authority (ASA). However, ...

There was more to Cara Delevingne's eyelashes than met the eye A Rimmel mascara advert starring Cara Delevingne has been banned for using tricks to exaggerate the look of her "dangerously bold lashes" ...

The Sun reports the television advert showed several images of Delevingne applying the mascara and close-ups of the finished effect, while a voiceover said: “New max-density brush for clump free ...

A Rimmel ad starring model Cara Delevingne has been banned for exaggerating the effects of a mascara. Seen one beauty campaign promising to deliver longer lashes, silky smooth skin or bee-stung lips, ...

A Rimmel mascara advert starring Cara Delevingne has been banned for using tricks to exaggerate the look of her "dangerously bold lashes". Delevingne was seen using Scandaleyes Reloaded mascara as the ...