It wasn’t long after the California-based company’s founding that their ultra high-quality, fine sounding guitars attracted the attention of great players and artists. Many of these players not only ...

SANTA CRUZ >> When a country western idol meets with a West Coast luthier, the result is a handmade guitar of exceptional quality. That’s what happened when Brad Paisley collaborated with Richard ...

SANTA CRUZ — Mighty Mike Schermer makes Austin, Texas, his home base now, but when he had a gig in San Jose he knew who could make sure his guitar was rarin” to go: Steve Crisp. “It feels great.

SANTA CRUZ, CA, May 8, 2008– The Santa Cruz Guitar Company, a leading handmade acoustic guitar manufacturer, is introducing its newest model, the “Otis Taylor OT signature acoustic,” coined after ...

SANTA CRUZ (KPIX) -- For a lot of people all over the world Santa Cruz means something more than beaches, boardwalks and surfers. It means world-class acoustic guitars and that has a lot to do with ...

The philosophical riddle is posed so often it has grown mossy with cliché: If a tree falls in the forest and no one is there to hear it, does it make a sound? It turns out the answer is yes, it makes ...

Some things improve with age. Guitars certainly sound better over time, particularly acoustic guitars, because it’s literally all about the wood. This is a subject Santa Cruz Guitars Company captain ...

Richard Hoover has spent 37 years transforming rare wood into some of the world's finest guitars, and he finds his materials in very unlikely spots. He's salvaged old-growth redwood from a railroad ...

There are those that believe acoustic guitar design was perfected before World War II. But for the last 35 years, the Santa Cruz Guitar Company has been improving on the designs of the past and fine ...

SANTA CRUZ – When a country western idol meets with a West Coast luthier, the result is a handmade guitar of exceptional quality. That’s what happened when Brad Paisley collaborated with Richard ...