It always starts with toys. Then it’s the clothes, skin care, technology, water bottles, keychains, and on and on and on. Kids have always wanted what their friends — and the popular kids — have, but ...

Back-to-school shopping is nothing new, but sharing what you’ve purchased on social media is a relatively new phenomenon that’s becoming more popular than ever among kids and teens. If you searched ...

Hey, guys! In this shop with me video we head to Target. First I hit up Bullseye's playground (it's like the Dollar Tree of ...

Back-to-school season is officially upon us, and with it comes the usual influx of ad campaigns and last-minute trips to Target. This year, though, some parents are sensing a shift—and they’re sharing ...

WILMINGTON, N.C. (WECT) - According to the National Retail Federation (NRF), K-12 shoppers will spend an estimated $11.2 billion on clothes and accessories during the back-to-school season. For many ...

As much as I've enjoyed the slow, loose schedule of summer, there's no question I'm ready for school to start. The lead-up to back-to-school season is a whole mixed bag of emotions—a combination of ...

To bougie Gen Alphas and Gen Zs heading back to school, the ABCs stand for Alo, Balenciaga and Chanel. Luxury labels, designer devices and A-list accessories are at the top of the list of demands from ...

Value, cost and well-worn tropes are dominating back-to-school marketing this year. While some would argue that there’s comfort to be found in the familiar during a chaotic period, Gen Z retailer ...