“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world what makes their product or service ...

2023 marks the 30 th annual edition of the Washington Technology Top 100, a ranking of the largest technology and services government contractors. Which means, Boscobel has been tracking and analyzing ...

Whether connected to a little jingle or rocking it on its own, slogans that go the extra mile have planted themselves deep ...

A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...

The best slogan in the world won't help your business if it's already trademarked. The first place to search for trademarked slogans is the federal government's database, but it shouldn't be the last.

Screengrab from Navy’s “Global Force Good” campaign. The Navy has long recognized the effectiveness of powerful visual images for attracting new recruits. Men who had not been drafted were often ...

Presidential campaigns are as much about spectacle and showmanship as they are about actual policies—possibly even more so. Long before social media turned elections across the globe into a 24-7 media ...