Smokey Bear — a pop culture figure better known by baby boomers as Smokey the Bear — is going digital in a big way for his 75th birthday in an effort to reach younger Americans with messages that go ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

USA, — The nation's most beloved wildfire prevention ambassador is celebrating another milestone birthday. Smokey Bear, the iconic figure who has taught Americans about fire safety for more than eight ...

Smokey Bear turns 80 years old today, Friday, Aug. 9. In honor of his eight decades of telling Americans about the importance of fire safety, read on for eight fun facts about one of America's most ...