This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment. The "It Takes ...

The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

An NBA legend and a former First Lady have teamed up and entered what’s already a crowded market. Loren Torres: The sports-drink market is a $25 billion industry and is filled with some of the most ...

Your heart rate is up, sweat beading down your temples. When you take a moment to catch your breath from an intense workout, what drink do you reach for? From Gatorade to Powerade, just about every ...

Are you team Gatorade or Powerade? Now owned by PepsiCo, Gatorade may have been the first electrolyte-packed sports drink to rush out of the gates in 1965. But Powerade -- the Coca-Cola Company's ...

If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between electrolyte powders, seltzers with vitamins, and zero-sugar sports drinks, ...

During the hot summer months, it’s important to stay hydrated, but does that mean you should aways reach for sports drinks? Unless you’re an athlete, experts say probably not. What are sports drinks ...