Advertiser spending on streaming is projected to hit $20 billion by 2029, as consumers flock to cheaper ad-supported plans.

Comcast's advertising arm announced a partnership with Affinity Solutions to use purchase transaction data in its AI audience ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...

Viewers have completely embraced free streaming platforms, and that love seems to extend even to advertisements. There’s no ...

Those are the best descriptions of the current state of TV and video convergence, according to industry experts that AdExchanger and Cynopsis identified as top leaders influencing the video ...

Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets ...

The more than $800,000 ad buy — the first by either candidate in the general election — continues the Austin Democrat’s push ...

Skyrizi, Rinvoq and Tremfya claimed the top three spots in the linear TV rankings in March. Seasonal OTC brands like Vicks and Afrin stayed highly visible, following the cold and flu wave. News ...

More streaming platforms with advertising inventory -- including FAST channels -- continue to fuel an overall rise in total TV ad-supported share. This fall, streaming platforms -- with growing NFL ...