Marking the latest iteration of TV ratings during the increasingly complicated and fragmented streaming era, this fall the industry will adopt Nielsen‘s Big Data + Panel, the first accredited national ...

The non-partisan advocacy organization Parents Television Council published a new study last week detailing the inadequacy of the TV-PG television rating at protecting children from exposure to ...

A significant change to Nielsen’s ratings methodology is yielding noticeable — but not massive — gains to some sports programming. On Sept. 1, Nielsen began rolling out its “big data plus panel” ...

NEW YORK (Reuters) - The Parents Television Council called for an overhaul of the U.S. ratings system used in television and films on Wednesday, saying it does not accurately and consistently reflect ...

This article is from the archive of our partner . Though Nielsen's new system is a separate metric from its main TV ratings system, it's still another way for networks and their advertisers to judge ...