When conversations about alcohol between parents and kids increase, underage drinking rates decrease. April is Alcohol Responsibility Month so it’s a great time to talk about about underage drinking ...

Gen Z drinks less than the generations before them, but the awkwardness they feel talking about alcohol is starting to transform where they go out, what they order, and how bars are built for them.

GREEN BAY, Wis. (WBAY) - If you have a high school graduate at home, it’s a good idea to talk with them about underage drinking. It’s a life-saving conversation. The Wisconsin Department of Health ...

In the United States, drinking, especially among Millennials and Gen Z, is on the decline. This is in part due to the sober curious movement’s trend to drink less or not at all, particularly during ...

Once Christmas is over, consumer attention switches to New Year resolutions and healthier lifestyles. While 53% of shoppers ...

New data shows Gen Z lags older generations in their comfort level with saying they're not drinking. Younger adults drink less than previous generations, but their rates of consumption are increasing.