On today’s episode of “Daily Variety” podcast, Variety’s Brian Steinberg details a deal between TelevisaUnivision and JCPenney to produce microdramas and microdrama branded content. And Chris Willman ...
YouTube TV and TelevisaUnivision have reached a distribution renewal, ending a nearly two-month blackout of channels including Hispanic broadcast network Univision. The multi-year carriage agreement ...
“What JCPenney is doing is a little different. They’re creating their own microdrama that Univision produced themselves. And it is about a holiday shopping theme. These are 90 seconds long and they’re ...
“This is still in the experimental phase. They want a stickier venue that has things for young people to kind of swipe up and down and keep going. Their initial research shows people are watching 24 ...
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