The integration combines Nielsen’s Media Data Engine with Marketing Architects’ Annika platform to improve campaign planning ...

Nielsen, a specialist in audience measurement, data and media intelligence, and Marketing Architects, a TV advertising ...

Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like ...

Add Yahoo as a preferred source to see more of our stories on Google. Justin Manfredi is exiting Apple TV+ to join Lionsgate as executive VP of worldwide television marketing. Manfredi succeeds Suzy ...

Ayaz will lead the division, while Ryan adds direct to consumer to her TV portfolio. By Rick Porter Television Business Editor Disney Entertainment is restructuring its marketing division, with ...

NEW YORK, N.Y., January 6, 2025 – Russ Nelligan, since 2006 the creative services director at WCVB-TV, Hearst Television’s flagship station and Boston’s ABC affiliate, has been promoted to vice ...

Add Yahoo as a preferred source to see more of our stories on Google. WestEnd Films has hired Neta Rena Mor as its Head of Television, Co-Production & IP, and Lucie Braverman joins as Head of ...

If the economic uncertainty of the past few weeks leads the U.S. into a full-fledged recession, studio and streamer marketing chiefs are confident Hollywood will hang tough against the headwinds. That ...

Walt Disney is laying off hundreds of staffers across its film and TV divisions, with many coming from marketing positions, according to news reports. Somewhat regular announcements related to media ...

More B2B brands are choosing to add television to their marketing mix, but what appeal does the traditionally B2C channel hold? Maxine-Laurie Marshall investigates Television used to be a space where ...

BOCA RATON, FLA. — In a space expressly designed for video podcast recordings and social media post creation, a gathering held Tuesday morning attended by content creators in the digital and social ...