THX is a brand synonymous with sound, best known for its eardrum-tickling deep note trailer played before movies in theaters. For years, THX has partnered with hardware makers, lending its expertise ...

THX Ultimate Cinema, a new premium large format brand, will launch at the Regency Westwood Village Theater. By Carolyn Giardina Tech Editor The first THX Ultimate Cinema — a new premium large format ...

Thanks to larger-than-life superhero movies from Marvel and DC and visual sci-fi feasts like Gravity, large-format movie experiences are seeing a strong surge in popularity. The leading brand for ...

For decades, IMAX has been the name most associated with giant movie theater screens accompanied by booming sound systems that can add a few dollars to a regular movie ticket. There are already some ...

THX has left the George Lucas empire. The company, known mostly as a movie theater certification powerhouse, has been spun off from Lucasfilm as a privately held entity. The move is expected to allow ...