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Tim Cook, Apple and iPhone

iPhone 18 price shock? Tim Cook warns Apple can't absorb chip costs anymore

The warning comes months before the expected unveiling of the iPhone 18 and just ahead of a leadership transition at Apple, with John Ternus set to take over from Cook in September.

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Tim Cook says iPhone price increase is 'unavoidable'

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Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

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Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ

Apple (AAPL.O) plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.

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Apple CEO Tim Cook signals price hike for iPhones due to ongoing memory shortage

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Apple to raise prices as AI boom pushes up chip costs

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Will your next iPhone cost more? Here is what Tim Cook has to say about it

Apple CEO Tim Cook has said that price increases for Apple products may be "unavoidable" as the cost of important components continues to rise.

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AI is hurting Apple in more ways than one: it may force iPhone price increases

CEO Tim Cook said in a recent interview that the situation is "unsustainable."

iPhone 18 Pro could cost as much as $1,399 and even Tim Cook can’t avoid the sting

Tim Cook has confirmed that price hikes are coming. As per a market analysis, the sticker price of iPhone 18 Pro could climb all the way up to $1,300.