Add Yahoo as a preferred source to see more of our stories on Google. Sweden has just made global headlines with a clever and unprecedented initiative: It’s now the first country in the world where ...

Have too many distractions in your life? Sweden might have the antidote for you. The Scandinavian nation is inviting travellers to come and get bored this winter. In a new marketing campaign, Sweden ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

A new tourism campaign from Sweden claims that a trip north can genuinely boost your health. There may be more truth to that idea than you’d expect. ByDavid Nikel, Senior Contributor. Forbes ...