Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

The ultimate goal of VR technology is to transport you to another place without the need to leave your living room. Companies like Meta, Microsoft, and others have invested billions into making ...

While being closed off from the real world is an experience achievable with virtual reality (VR) headsets, augmented reality (AR) offers images and data combined with real-time views to create an ...

If a picture is worth a thousand words, enabling someone to feel as though they are immersed in an activity or event or experiencing it in person may be worth a million. Augmented and virtual reality ...

This article is also available as a pdf version. A young man walks toward the entrance to an underground subway. As he starts down the escalator, his heart rate increases, but he continues. He ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

The first Russian software for laparoscopic surgery planning using augmented reality technologies will allow the surgeon to see the exact anatomy of the patient in 3D before the intervention. The ...

Through holography and AI, these glasses can display full-color, 3D moving images over an otherwise direct view of the real world. Researchers in the emerging field of spatial computing have developed ...

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes place ...

For bringing truly immersive sports and entertainment to venues around the country Cosm operates immersive “shared reality” venues that, thanks to 87-foot diameters, 12K+ resolution LED domes, and ...