The automotive industry is pushing the boundaries of innovation to create safer, more efficient driving experiences. At the forefront of this effort is the Head-Up Display (HUD). This technology ...

The design win with Lucid expands Basemark’s footprint among next-generation EV makers and reinforces Rocksolid’s position as a leading embedded AR platform for automotive series production. The AR ...

GM has filed a patent application for parking assist system that uses a head-up display and augmented reality to help make the process of parking easier. The patent application was tagged with patent ...

First, let’s be clear about what augmented reality (AR) actually is, since the term has been bandied about for years, along with its kissing cousin, virtual reality (VR). AR is technology that ...