Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...

There’s a shift happening in digital advertising. For years, remarketing hinged on clicks: someone had to visit your site, trigger a pixel, and leave behind a trail you could follow with ads. But what ...