One of my tennis buddies is also a fan of words and has done some writing (a column) in a prior life. We were discussing something — I can’t remember what now — and I mentioned that when I was in high ...

MrBeast said he amassed his YouTube empire courtesy of the “purple cow effect.” MrBeast—a.k.a. Jimmy Donaldson—has achieved viral success by creating never-before-seen content—what he calls the ...

Purple Cow is the kind of all-purpose, tried-and-true place you end up after a Saturday morning on the soccer field, a busy day at school or work or for a special occasion. It's the kind of place you ...

Editor’s Note: Welcome to Marketing Matters, our newest Security Business monthly column. Written by longtime security industry marketing expert David Morgan of SD Marketing, this column will shine a ...

Jimmy Donaldson, aka MrBeast, who owns the YouTube channel with the most subscribers in the world, may have discovered the formula for influencer success. However, his discovery implies that few ...

Three years after losing its storefront, The Purple Cow is back with a brand-new brick-and-mortar space. Here’s what to know.

LITTLE ROCK, Ark. — The Purple Cow on Cantrell opened in 1989. Unfortunately, the restaurant did not celebrate 35 years with customers due to the March 2023 tornado. After several delays, the staff is ...

MrBeast—a.k.a. Jimmy Donaldson—has achieved viral success by creating never-before-seen content—what he calls the “purple cow effect.” However, he says that replicating his results is difficult, as ...