Instagram's VP of product Tessa Lyons tells THR that the Meta-owned tech giant is betting that a TV app will be quickly embraced by consumers.

Meta will test an Instagram TV app on Amazon Fire TV in the United States in aiming to expand the platform beyond phones and compete with rivals like TikTok and YouTube. Instagram's TV application will highlight short, creator-made reels users can watch, share and discover through algorithmic recommendations.

> Check Device Compatibility: The Instagram for TV app is currently available only in the US on select Amazon Fire TV devices, including Fire TV Stick HD, Fire TV Stick 4K Plus, Fire TV Stick 4K Max (both 1st and 2nd generation), Fire TV 2-Series, Fire TV 4-Series, and Fire TV Omni QLED Series.