A search marketing professional from India wrote a blog post about how she feels about seeing the word guru used within the SEO community in a way that’s different from its meaning in India. Several ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

Google’s Danny Sullivan offered advice to SEOs who have clients asking for updates on what they’re going to do for AI SEO. He acknowledged it’s easier to give the advice than it is to have to actually ...

Technical SEO is getting easier by default — but decisions around bots, LLMs.txt, and structured data are becoming more complex. Is it possible to get an accurate view of the current state of SEO?