Customers like Fox Sports Digital and NBCU are early adopters, using the technology to reach younger audiences on their phones, scrolling vertically.

According to YouTube, Reels allow creators to share content without the need to craft a full, traditional YouTube video, reasoning that is not all too dissimilar from Instagram’s and Snapchat’s when ...

YouTube has a new feature in the pipeline called Reels, the company's own variant of the Stories format found in a growing number of apps. The new feature is designed for creators, not users, and it ...