This is Highly Recommend, a column dedicated to our very opinionated editors’ favorite things to eat, drink, and buy. I first noticed Zooba, an Egyptian fast-casual joint that opened its first New ...

Zooba, a fast-casual chain with six locations in Cairo, made a splashy debut in New York City over the weekend with the opening of a spacious restaurant on a busy Nolita corner. The emphasis here is ...

Nolita will soon be home to a popular Egyptian fast-casual restaurant serving street food — making it one of the few Manhattan restaurants dedicated to staples from the country. Zooba, which launched ...

In addition to a mural proudly displayed on the restaurant's exterior, Zooba has playful graphic design by Jessica Walsh, featuring pop art plays on Egyptian Arabic typefaces, hoping to capture the ...

The street food of Egypt arrives in fast-casual form in New York City today, courtesy a popular Cairo-based chain. Zooba was founded in Egypt in 2012 by Egyptian-American Chris Khalifa and chef ...

Since it was founded in 2012, the Cairo-based chainlet Zooba has expanded to six locations (and counting) in the city. It was made in the fast-casual mode, clearly built for scale, but when co-founder ...

Moustafa Elrefaey, the executive chef and co-founder of Zooba, joins TODAY to share his recipe for a cheese hawawshi sandwich packed with ground beef, fresh tomato, onions, peppers and chopped ...