AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

If you've ever found yourself irritated by the sheer amount of programming before the start of a movie in the theatres, a ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

The ‘Mad Men’ and 'The Walking Dead' platform is the latest Hollywood company to sign a pact with the generative AI firm.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...