Consequently, Alphabet's P/E multiple is the lowest among its top competitors in the digital advertising space, meaning its stock is the best value. Facebook parent Meta Platforms is second only to Google in the digital ad industry, while Amazon is in third place.

The American Department of Justice wants Alphabet, the owner of Google, to sell key parts of its online advertising system. The department has filed a request to break up the company, arguing that the firm has monopolized the advertising technology market to the detriment of competition and publishers.

The U.S. Department of Justice has called for Alphabet, the parent company of Google, to divest major components of its online advertising system. The department has filed a request to break up the company,