If you’ve been waiting for a sign to finally grab a pair of those pillowy, cloud-walking HOKAs everyone’s obsessed with, this is it.

In short, they're a premium product, and they command a premium price. Many Hoka styles cost $150 or more, with some trail styles retailing for north of $200. They're rarely marked down, too — buying Hoka generally means paying full price. But not this Memorial Day weekend.

Memorial Day is the official unofficial kickoff of summer, which means it’s outdoor walking and running season. Before you hit the pavement, though, you likely need to upgrade your walking sneakers from last year.