Could​‍​‌‍​‍‌​‍​‌‍​‍‌ Apple’s biggest AI problem be the very strategy it’s built on? The sudden upheaval at the top replacing John Giannandrea with Amar Subramanya is a change not so much of personnel ...

Apple is set to pay $1 billion annually to license Google’s Gemini AI to revamp Siri. This is not a strategic partnership; it is an expensive Strategic Tax on Failure. This is the price Apple must pay ...

We've seen it already — many stories covering John Giannandrea's early 2026 retirement from Apple suggest his departure is ...

Apple is set to report its Q3 earnings tomorrow, but ahead of that, analysts at Wedbush are calling out the company’s lackluster AI efforts. In a new note, they claim Apple’s internal AI development ...

Is Apple, the tech giant that once redefined innovation, now falling further behind in the most critical race of our time? While competitors like Google, Microsoft, and Meta are unleashing new AI ...

Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today.

The reorganization heralds a new era for Apple’s AI work, which has failed to keep up with rivals.

Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. Despite $30–40 billion in enterprise investment in generative ...