The Coldplay kiss cam drama has now also pulled in Ryan Reynolds’ company, Maximum Effort. With Gwyneth Paltrow having already made a surprise cameo as Astronomer’s “temporary spokesperson,” Reynolds’ involvement has only added buzz to the situation.

The former Astronomer CEO’s kiss cam moment went viral leading to not only a resignation, but a cultural spark, memes and what it means to be publicly shamed today.

A second executive has resigned from tech company Astronomer following a Coldplay concert video that went viral and sparked online speculation and scrutiny. The company confirmed Thursday that Kristin Cabot, Astronomer's chief people officer, had submitted her resignation.

Ryan Reynolds' Maximum Effort marketing firm was behind Gwyneth Paltrow's viral Astronomer ad following the Coldplay kiss cam scandal

Hollywood stars help IT firm stung by Coldplay concert PR crisis.

To avoid scalping your grass, Rossi recommends following the 1/3 rd rule, whereby you never take off more than 1/3rd of the height of the grass. That’s probably longer than you’re used to, but besides reducing plant stress and water-loss, it means you won’t have to mow as often, "about 25% to 35% less frequently," says Rossi. Continue reading