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Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers. The ...

There are truisms in life that are reassuring to also find in digital marketing. The mantra that us Gen X and Baby Boomers were brought up with -- that results come from hard graft -- appears to be ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

We all complain about how much email we get. And yet entrepreneurs often hear that they need to grow their own email lists and communicate with subscribers frequently. In an era when email seems like ...

Though not data related research, our digging has come up with a useful Marketing Memo from Boldfish.com that could be very helpful if direct marketing through email is one of your selected media ...

When used correctly, email marketing can increase sales, keep customers interested in your brand, and dramatically improve your overall ROI. When used incorrectly, email marketing can annoy, bore or ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Well-executed email marketing campaigns have been a mainstay ...

With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding ...