People do a lot of weird stuff with Pop-Tarts. They freeze them, use them for Puppy Chow, turn them into cake pops, add them to yogurt parfaits — you name it. But perhaps the simplest variation on ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

As fans count down the days until the so-called "People's National Championship," Pop-Tarts is doubling down on the big game ...

Each December, dozens of college football teams travel to a neutral site location to play in the postseason and play for the opportunity to hoist a bowl game trophy. But winning the Pop-Tarts Bowl ...

Fans will now be a part of the viral Pop-Tarts Bowl experience, voting on which edible mascots will be toasted for players to ...