Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Retail brands adopt various marketing strategies to reach a ...

QR codes on product packaging have moved from novelty to necessity. Brands now use them to share ingredient details, sustainability certifications, promotional landing pages, and real-time product ...

Quick response (QR) codes on product labels or packaging provide easy, rapid and contactless mobile engagement for consumers. iPhone and Android smartphone users need only point their phone camera at ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for reliability and relevance.

NEW YORK--(BUSINESS WIRE)--Brij, a platform connecting physical products to digital experiences, launched today to power one-touch product registration and reorder. The platform allows brands to build ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

GREENSBORO, N.C. — The checkout has changed over the years. First, cashiers manually punched in the price of an item, then the scanners made check-out much quicker, and today, there's self-check-out.

I was in a small store the other day and noticed they were marking down items purchased on paper, so they could later adjust their inventory. When I asked them why they weren't using a computer for ...