Some employers are excited about swapping out computer monitors for VR headsets, but the side effects of using the tech aren’t completely understood, writes this researcher. Here’s why it matters and ...

Asian senior woman sitting on the bed in the hospital and wearing VR goggles. Immersive virtual reality was associated with reduced anxiety and other outcomes for patients with cancer receiving ...

You don’t have to look far to find reports of people who have used VR headsets and then felt ‘off’ after removing them. While motion sickness is surely the most well-known post-VR symptom, a subset of ...

Immersive Virtual Reality experiences reproducing visual hallucinations effects, miming those induced by the use of psychedelic substances, albeit without the actual use of substances. This is the ...

Virtual and augmented reality are technologies most often associated with gaming. But more recently, they've been used in the realm of marketing to transform the consumer experience in new and ...

Nature documentaries presented as 360 virtual reality videos have a stronger positive effect than other forms of media, including an indirect effect on donation intentions. A group of media ...

Tsukuba, Japan—Digital billboards in urban environments are widely used to disseminate information; however, many pedestrians pass by without noticing them. In contrast, when an individual stops to ...

Your browser does not support the video element. Apple's new VR goggles may rewire our brains in some unexpected ways. Your browser does not support the video element ...

Explore how businesses are using virtual reality to improve training, sales and customer experiences, plus the pros and cons ...