Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your ...

The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose ...

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting ...

AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and ...

AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions ...

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." ...

Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or ...

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic ...

TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search ...

Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI ...

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.