Untoro adds that long-term value depends on integration. If cats are used solely to increase engagement metrics, the tactic risks becoming superficial. When developed as mascots or narrative devices ...

Of course, the health risks are glaring. But drowning every dish in sodium also mutes the palate, then everything tastes vaguely the same, and you keep adding more salt to get the kick. The Health ...

In The Visitors, he gathers his musician friends for a 64-minute, single-take performance inside an old house in upstate New York. Each musician plays alone in a separate room, creating a portrait of ...

In the race to win the algorithm, Indonesian brands are turning feline charm into serious communications currency. The question is whether attention converts to equity.

Australian supermarket giant Woolworths has pulled back on the scripted personality of its AI-powered customer service assistant, Olive, after users reported the bot veering into awkward family ...

The UK’s VCCP has emerged triumphant at the Campaign Big Global Awards today as the most-decorated shop, winning six trophies.

Kantar Media has been renamed Fifty5Blue following last year’s sale to private equity company HIG Capital. Part of the terms ...

The Estée Lauder Companies, which owns MAC, Clinique and Estée Lauder, has picked WPP as its global media agency. The ...

The point when Sorin Patilinet realised the marketing profession had started to get serious about meaningfully integrating AI ...

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WPP has unveiled a new strategy, called Elevate28, to turn around its fortunes within three years, with a focus on four core divisions and four regions globally.

By 2030, Australia's national e-waste total is projected to balloon to 657,000 metric tonnes. It's now the world's fastest-growing source of solid waste. For a country of 28 million, the numbers are ...