As startup founders want business outcomes, not media impressions, PR Ways’ founder explains why this is forcing PR agencies ...

As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...

Mark Read, outgoing chief executive of WPP, thanked Stephen Pretorius, chief technology officer at WPP, for taking on the ...

Astronomer released a humorous video starring Hollywood actor Gwyneth Paltrow in its latest response to the high-profile Coldplaygate saga.

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

Articles written by Kriti Bansal ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

The cloud SaaS for media streaming heads for the public markets, marking a shift from backend tech to front-row relevance for ...

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and ...

Our weekly roundup of the latest appointments and account wins news from Astra Studios, Karma Global, Raffles, SW Network, ...