Silvia Rogar, head of O Globo’s branded content studio G.Lab, detailed the six solutions that shaped the media company’s ...

Matías Franco, product and consumer technology manager at Grupo Clarín, details how his team used tools to collect data on ...

Condé Nast, The New York Times, and Dotdash Meredith illustrate how the value of direct relationships with audiences and a ...

Santiago Arieu, media tech and advisor at Argentina-based media consultancy Diagonalminds.com, explained how first-party data ...

During last week’s Latin American Conference, INMA CEO/Executive Director Earl J. Wilkinson detailed how regions around the ...

A newsletter should have a well-defined topic, specific audience, and personality to be a success for news companies.

According to Similarweb data, since the U.S. launch of Google’s AI Overviews, the percentage of searches for news that result ...

Eduardo Lindenberg de Azevedo, head of innovation and new business at Rede Gazeta, explains how the Brazilian news company uses Instagram to reach younger, mobile-first audiences who prefer social ...

During the recent INMA Latin American conference, INMA Product and Tech Initiative Lead Jodie Hopperton discussed how ...

INMA Newsroom Initiative Lead Amalie Nash shares five strategies to build trust and loyalty, while El Sol de México and Grupo ...

During this week's Webinar, INMA members will hear how Gazeta Wyborcza has strengthened its reporting and streamlined ...

Engagement beefs up commercial models and connects audiences to media companies, which is critical as social and tech ...