From G.Lab’s branded storytelling to Clarín’s data‑driven campaigns, A Gazeta’s social‑first editorial mindset, RBS’s ...

Argentina-based branded content strategist Federico Ehrenfeld explained to INMA members during the recent Latin American Conference that branded content is a lucrative opportunity for news companies ...

Matías Franco, product and consumer technology manager at Grupo Clarín, details how his team used tools to collect data on ...

Silvia Rogar, head of O Globo’s branded content studio G.Lab, detailed the six solutions that shaped the media company’s ...

Condé Nast, The New York Times, and Dotdash Meredith illustrate how the value of direct relationships with audiences and a ...

Santiago Arieu, media tech and advisor at Argentina-based media consultancy Diagonalminds.com, explained how first-party data ...

A newsletter should have a well-defined topic, specific audience, and personality to be a success for news companies.

During last week’s Latin American Conference, INMA CEO/Executive Director Earl J. Wilkinson detailed how regions around the ...

During the recent INMA Latin American conference, INMA Product and Tech Initiative Lead Jodie Hopperton discussed how ...

According to Similarweb data, since the U.S. launch of Google’s AI Overviews, the percentage of searches for news that result ...

INMA Newsroom Initiative Lead Amalie Nash shares five strategies to build trust and loyalty, while El Sol de México and Grupo ...

Eduardo Lindenberg de Azevedo, head of innovation and new business at Rede Gazeta, explains how the Brazilian news company uses Instagram to reach younger, mobile-first audiences who prefer social ...