BMW Alpina is for high-end connoisseurs who love driving fast but don’t want to say they bought a race car.

After buying the rights to its longtime partner, BMW is ready to take the subbrand to new heights.

View post: Dodge’s SRT Copperhead Hyper Muscle Car Is Not A Charger After All The Vision BMW Alpina, a new concept, reveals the future design direction of the brand. Features luxurious interior, ...

The Vision BMW Alpina concept points to the future of the tuning firm turned BMW subbrand. Alpina was previously a BMW tuner founded in 1965, but now BMW has brought Alpina in-house. The first BMW ...

Vision BMW Alpina concept debuts May 15 at Concorso d’Eleganza Villa d’Este. Teasers indicate a large, unique coupe likely not sharing design with other BMWs. Concept expected to blend luxury, ...

Alpina was just spun off as a separate BMW brand, but it has a long history of luxury and performance that stretches back to the 1960s, when it began modifying and racing production BMWs. Its first ...

BMW’s takeover of Alpina is finally about to produce something more than a poshed-up sedan. This Friday at the Concorso d’Eleganza Villa d’Este, BMW will unveil the Vision BMW Alpina, a concept ...

Vik is the Co-Founder and former Editor at MotorAuthority, a leading U.S. website covering performance and luxury cars. Since 2025, he has contributed to CarBuzz, blending his engineering background ...

For more than half a century, Alpina was an aftermarket brand that specialized in turning existing BMWs into grand tourers. That all changed when BMW acquired the company in 2022, bringing the entity ...