American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...

American Eagle shares have soared since the clothing retailer debuted a new advertising campaign starring Sydney Sweeney, ...

Experts are weighing in on Sydney Sweeney's silence amid mounting backlash over her American Eagle denim campaign.

Campbell's has released tons of soups over the years, but not all have stuck. We wish the company would re-launch these (like ...

Political controversy over Sydney Sweeney's ad campaign for American Eagle jeans has meme stock investors optimistic about buying into the brand ...

Credit cycling allows you to spend beyond your credit limit by paying mid-cycle, but it's triggering automated risk flags.

Unlike older generations, Gen Z is far more choosy about selecting jobs. For candidates, it’s a buyer's market, and ...

Mark Cabana, Bank of America Securities head of U.S. rates strategy, joins 'Squawk Box' to discuss the Fed's two-day policy meeting, what to expect from Fed Chair Powell today, state of the economy, ...

If you're just starting out on your money or career journey and have questions about how to navigate your finances, we want to hear from you. Write to Dollar Signs, MarketWatch's new advice column, at ...

Last week, my friend Elizaveta Shneyderman texted me a subway-platform snapshot of a person wearing baggy black jean shorts ...

Today on The Wheelhouse, we’re looking at the forces shaping Gen Z in Connecticut and across the nation. We’ll explore how ...