American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...

Companies will be called out when they are out of touch and not inclusive.

American Eagle shares have soared since the clothing retailer debuted a new advertising campaign starring Sydney Sweeney, ...

American Eagle soared by 18.11 percent week-on-week, to end at $11.74 on Friday as compared with the $9.94 finish on July 18, with the stock said to have been buoyed by a combination of “meme” ...

Experts are weighing in on Sydney Sweeney's silence amid mounting backlash over her American Eagle denim campaign.

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

US clothing brand American Eagle is embroiled in a media firestorm after an ad campaign, featuring actress Sydney Sweeney, was accused of racism.

Upwork reports that Gen Z is increasingly choosing portfolio careers for flexibility, autonomy, and diverse income sources, ...

Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value.

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...