Coca-Cola Co. confirmed Tuesday it is joining the prebiotic soda space with a new brand called Simply Pop.

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.

The drink, which contains fiber for gut health and Vitamin C and zinc for immunity support, pits the beverage giant against fast-growing upstarts Olipop and Poppi.