How Coca-Cola is joining the gut-health soda wars
Coca-Cola Co. confirmed Tuesday it is joining the prebiotic soda space with a new brand called Simply Pop.
Marketing Dive14h
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...
Coca-Cola enters trendy prebiotic soda market with Simply Pop
The drink, which contains fiber for gut health and Vitamin C and zinc for immunity support, pits the beverage giant against ...
Poppi and Olipop are the trendy new sodas. Coca-Cola is responding
Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly establish itself, against Poppi and ...
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Limca brings the zest back with Tripti Dimri
Coca-Cola India has released a new campaign with Tripti Dimri for Limca. This fresh take on its signature Lime ‘N’ Lemoni fizz invites consumers to rediscover and celebrate the charm and romance of ...
‘Our mantra was win the internet every day’ – Ben Dando on life at Liquid Death
The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...
Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop
Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over ...
America's First Coupon Turned An Unknown Soda Into A Household Name
Sometimes bold marketing ideas pay off, and that was definitely the case for this American name brand soda that changed ...
S&P MERVAL Index Ends 6.10% Higher at 2391724.77 — Data Talk
The S&P MERVAL Index is up 137536.14 points or 6.10% today to 2391724.77 --Largest one-day point and percentage gain since Thursday, Jan. 2, 2025 ...