Coca-Cola Advertising

Coca-Cola is joining the gut-health soda wars

Ad Age · 3d

How Coca-Cola is joining the gut-health soda wars

Coca-Cola Co. confirmed Tuesday it is joining the prebiotic soda space with a new brand called Simply Pop.

Marketing Dive · 3d

How Coca-Cola is marketing Simply Pop, its first prebiotic soda

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.

New York Post on MSN · 3d

Coca-Cola jumps on ‘gut-healthy’ soda trend with prebiotic drink to rival Olipop, Poppi

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is launching its own prebiotic drinks. Coca-Cola’s Simply prebiotic sodas will be sold in five fruity flavors: Strawberry, Pineapple Mango, Fruit Punch, Lime and Citrus Punch.

Coca-Cola looks to bowl out Pepsi in Champions Trophy marketing contest

Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the ...

Best Media7h

Reset, refresh, and reignite with Coca-Cola’s new “Halftime” campaign

The campaign will utilise storytelling, brand films, digital experiences, and an anthem directed by Dibakar Banerjee ...

MagnatesMedia on MSN4d

The Genius of Coca-Cola's Marketing

Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did Coke actually "invent" modern Santa? (Hint: No, but they ...

Exchange 4 Media13h

Coca-Cola releases ‘halftime’ campaign globally

Coca-Cola is kicking off a game-changing new campaign, "Halftime," inspiring fans to embrace the magic of a pause—a moment to ...

Marketing Dive11d

Coke rolls out an ice cream truck to boost new orange cream flavor

Coca-Cola today (Feb. 10) launched a new campaign, “We All Scream for Orange Cream,” in support of its new Orange Cream flavor, per details shared with Marketing Dive. A 30-second spot, set to ...

21h

Coca-Cola Consolidated Reports Fourth Quarter and Fiscal Year 2024 Results

Fourth quarter of 2024 net sales increased 7% versus the fourth quarter of 2023.Gross profit in the fourth quarter of 2024 was $698 million, an ...

Got Coke? Struggling Cola king bets milk business will ‘rain money’

Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...

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