Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

These are the top 10 Lego Star Wars sets we wish would return from multi-thousand-piece collector's models to dioramas and ...

The festive glow has faded, leaving behind a mountain of new plastic, plush, and electronic wonders. Your living room, once a ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

LEGO has plenty of festive sets available for purchase, but the best 2025 LEGO winter set is actually one you can't officially buy.

The proposed Lego iMac G3 set, a tribute to Apple's iconic design, gained sufficient public support to be considered for ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

FORGET stocks, shares, and savings accounts – a real fortune could be hiding in your child’s toy box. Incredibly some rare ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...