The gym is aiming to serve women who feel intimidated in traditional fitness spaces by empowering them with equipment and training designed specifically for them.
Ladies-only gyms form a niche market, and to be successful you must attract a particular type of client. The marketing methods chosen must appeal to the women who you want to join the gym. Before you ...
Usually studies tell us what we already know. And a recent study about women and fitness is no different. It indicated that British women don’t workout as much as they’d like to and that same ...
CUMBERLAND — When Kylie Doll went to a women-exclusive gym in Keyser, West Virginia, something clicked. At PWR Fitness, Doll said she was inspired to try new things, and enjoyed being around other ...
Tori Sterner is part of the Underground Jiu Jitsu gym and her husband is a Marine veteran. She has lived through the ...
Photo courtesy of Body Blvd. When women want to exercise in a gym, typically, they must go to one where they are working out next to men as well. For some religious Jewish women, that won’t work. And ...
Strong cardiovascular health is important at every age. After all, heart disease is the leading cause of death for women of ...
Hidden in the basement of a private home in the Afghan capital Kabul, gym instructor Laila Ahmad takes a group of women ...