Fans question Nintendo's stance on generative AI after one specific image in a new line of Mario children's toys raises ...

The My Mario line of products is targeted to infants, featuring plushies, toys, and even some interactive apps that they can ...

AI toys, companions, and robots have been everywhere at CES this year, but among the horde of waddling plushies and light-up ...

Happy Meal toys might be freebies, but collectors are willing to pay surprising amounts to get every last one. Check out these valuable '80s McDonald's toys.

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Nintendo is bringing its My Mario early childhood initiative to the U.S. following its debut in Japan. Designed for kids and ...

Hiya Toys has officially unveiled its G.I. Joe Exquisite Mini Series Roadblock action figure, which presents a deluxe 11cm ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

The collaboration was formalised at a signing ceremony attended by Envision’s chairman, Lei Zhang, and Casa dos Ventos ...

Hasbro has debuted their new and exclusive Transformers Studio Series MTMTE Collection figure as Hot Rod races into action ...

Ahead of NMSU's national TV game against Middle Tennessee, the LCSN's Nick Coppola previewed the Blue Raiders with MTSU ...

Following its launch in Japan, the My Mario series will make its U.S. debut next month. Inspired by Mario and his Mushroom ...