Basketball GOAT Michael Jordan once made his whole security team get a specific tattoo in a bid to test their loyalty and ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

There are very few people who can say they've had an impact on sports like Chicago Bulls legend Michael Jordan. Whether it ...